Digital Marketing Fundamentals and Strategies: A Complete Guide

This ebook will cover the following digital marketing skills and strategies: Search Engine Optimization (SEO): Understanding how to optimize a website for search engines, including keyword research, on-page optimization, and technical SEO. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience and drive profitable customer action. Social Media Marketing: Utilizing social media platforms to promote a brand, build relationships with customers, and drive traffic to a website. Email Marketing: Crafting and sending effective email campaigns to target audiences, including list building, segmentation, and automation. Pay-Per-Click (PPC) Advertising: Setting up and managing advertising campaigns on platforms like Google AdWords and Bing Ads, including keyword research, ad copywriting, and landing page optimization. Affiliate Marketing: Partnering with other websites and individuals to promote products or services and earning a commission for each successful sale or lead. Conversion Rate Optimization (CRO): Improving the performance of a website or landing page by testing and implementing changes that increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form. Analytics and Data-Driven Decision Making: Measuring and analyzing key performance metrics, including website traffic, conversion rates, and return on investment, to make informed decisions and continually improve marketing efforts. These are the core digital marketing skills and strategies that will be covered in the ebook.